Shopify: the one stop solution for your virtual store

It is way easier to start a business today than it was just ten years ago. Thanks to digitisation, there are now numerous online portals that sell just about anything, there are tools for marketing and analysis and much more. But why go anywhere else, when you can find all the resources you might need in one place?

Shopify, the Canadian e-commerce platform is a portal that simplifies business for people intending to sell products online. With over a million users and transactions over $63B till date, Shopify sells everything from clothing and apparel to books and toys.

What is perhaps the best part of the Shopify experience, however, is the amount of resources that are at a merchants disposal to be used for setting up their virtual store. There are guides and podcasts, free tools and even a ‘Shopify academy’.

To start selling online, one has to have an online store, which can be made with Shopify’s drag and drop store builder. This is done by using themes that are easy to work with and fully responsive, meaning that they will work seamlessly on any device. This makes it easier for teams that do not have an in-house designer or developer to set up shop. There are over 100 free themes to browse from.

But Shopify doesn’t stop there. It gives you tools to visualise sales information that make growth strategies effortless. Shopify has in-built marketing and SEO tools that help you take your product to the market.

The mobile app is a big plus, allowing users to monitor every transaction and use analytics from their phones. The inventory is synced across all sales channels. It greatly simplifies the process of making a sale by making the experience almost intuitive with a smooth learning curve( and there are resources available for that too.)  You may use it to sell on Facebook, Pinterest or Amazon.

Selling does not get any better. Most of your buyers are already online. The cost of setting shop is greatly diminished. There’s no need for large teams, even individuals can start selling. So why wait?!